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Steve Wendel Steve Wendel Panel Moderator; Principal Scientist at HelloWallet @sawendel Steve Wendel is a behavioral social scientist and the Principal Scientist at the independent financial guidance company, HelloWallet. He’s the author of two books on how to apply behavioral science to consumer products: Designing for Behavior Change and Improving Employee Benefits, and the President of the non-profit Action Design Network. He has two really fun little children who don’t care about behavioral science at all.

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