Sophia Voychehovski Lead UXer and Founder of ReWired UX Studio Sophia is the founder of ReWired, an Experience Design studio based in Atlanta, GA. ReWired gives affordable UX and design services to non-profits, NGOs, social entrepreneurs and local tech start-ups. Sophia places a premium on a highly efficient process that reduces overhead and headaches. This allows ReWired to offer expertise that her clients could not afford elsewhere. Sophia founded ReWired after almost a decade of leading UX efforts for clients such as Tracfone Wireless, Napa Auto Parts, AT&T, the Internal Revenue Service, the Australian Tax Office, and Blue Cross Blue Shield. She also served as part of the design team at CNN.com, architecting CNN Trends, iReport Awards, the 2012 presidential debates experience and — most notably — the responsive system that presented results for the 2012 elections. Sophia has a BS in Industrial Design from the Georgia Institute of Technology.