Peter Morville Information Architect @morville Peter Morville is a pioneer of the fields of information architecture and user experience. He holds a BA in English Literature and an Ma in Library and Information Science. He is founder and president of Semantic Studios (since 2001) and gives conference keynotes and workshops throughout the world. Peter is co-founder and advisor of the IA Institute and an advisor to Rosenfeld Media, the Journal of Information Architecture, and others. Peter is author of Information Architecture for the World Wide Web, Intertwingled, Search Patterns, and Ambient Findability. He blogs at intertwingled.org.