Luz Calvo Barcelona City Leader @moresimplicis She has a degree in Telecommunications Engineering, a Master in Multimedia Project Management and a Master in User Experience and Accessibility. She has been working over seven years as UX for different customers of Finance, Insurance, e-Commerce and Online Marketing sector. Currently working as a UX Researcher at the Scientific Visualization Department at BSC (Barcelona Supercomputing Center) and she teaches user experience in BAU (University of Barcelona Design Centre) and Information Architecture at UNIR. She is a passionate about data visualization, which considers it a step further in information architecture. She is also interested in aspects such as usability beyond the web, ergonomics and Social Psychology as a tool to explain the behavior of our users on social platforms.