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Farai Madzima Farai Madzima Designer: Freethinking Using scribbles and pixels, Farai has spent the last 10 years trying to convince businesses to treat people on the other side of the screen as humans. For the past 7 years he’s worked for clients such as BBC, Audi and Telefonica in UK. More recently Farai has been grappling complex design challenges in South Africa, where screens are small, bandwidth is low and businesses are just starting to understand that UX is not UI.

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