Alecsandru Grigoriu Lead Designer, Grapefruit @alecsandru Although an Informatics graduate and holding an MA System Software Engineer diploma, Alecsandru turned his attention to User Experience (UX) and Human Computer Interaction (HCI). He loves to present and share his knowledge, so do not be surprised if you'll see him walking across the halls of Iasi University. He spends his free time listening The Killers (way too much!), makes illistrations, explores all kinds of concepts and ideas - UX recipe being the latest one. He has a hard time saying "no" to challenges, and, call it stubbornness or determination brought him as far as Sydney, Australia, to Microsoft Imagine Cup 2012 (Game Design Windows Phone) international competition where he finished among Top 10 finalists. Alecsandru is also an active Global Design Ambassador for Interaction Design Foundation.