Adrian Iacomi Senior Project Manager & UX, Cactus Ideas @adrianiacomi Adrian has been working in the IT industry for more than 14 years, having various roles, ranging from UX Architect to Project Manager. He has worked in various domains, from construction companies to large healthcare organisations. In the last years he has focused more on healthcare and e-commerce, having clients mainly from the EU. He holds a MSc in UX (User Experience) applied in healthcare from the IT University of Copenhagen. He has continued to improve his skills with new methods and frameworks like Agile, Lean and UX. For around eight years he has attended various UX and IA (Information Architecture) conferences around the world. In the last year he presented at various conference and also he has hold several workshops on UX testing and best practices in Romania, UK and Argentina. As an entrepreneur he has invested in a construction company, several web agencies and lately in healthcare UX. Right now he focuses on a new cancer survivor’s healthcare startup - emHealthcare.