Hyderabad is the capital city of the southern Indian state of Telangana and Andhra Pradesh. It is the largest city in the state with a metropolitan population of 7.75 million, making it India's fourth most populous city and sixth most populous urban agglomeration. Hyderabad is also one of the most developed cities in the country with an established Information Technology (IT) hub and an emerging start up culture.
Information Architecture when done right, has significant impact on the Usability and Engagement with a website.
What is not as widely known is that the science of Information architecture has evolved to compensate for a little known limitation in the way we see and process information.
In this presentation, I will talk about how we perceive and process information, and will present a number of case studies of how information architecture when used right - can create amazing product experiences, and generate hundreds of millions of dollars in revenue.
Consciousness & automation in s/w, systems : Information, Architecture and Possibilities
As UX professionals acknowledge the need to incorporate a more customer-centric approach in design strategies, it becomes important to continuously ask, ‘does the customer or user find my product attractive and useful?’ Recent trends suggest that the more popular devices emphasize great design aesthetics with functionality. To many the future of design is the marriage between form and utility, however Intellectual Property law does not share this perspective. Instead of protecting it under one single IPR, the law seeks to protect the design as separate elements under copyright, patents, trademarks or trade dress. Should designers then be privy to legal know-how at all stages of the design process? How do UX and CX strategies change owing to the form-functionality debate? And finally, does design need a change of outlook or does the law need to catch up?
An interactive workshop on 3D Printing with a live demo