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Joining the event

Due to a limited number of participants, World IA day is Bucharest is an invitation-based only event gathering designers, UX specialists, digital or e-business decision makers, content creators etc.

We'll get together at Copper's starting 9.30am-10.30am, and have a good coffee. The conference will kickoff at 10.30 am and it will end around 6-6.30pm, followed by a networking session. Lunch will be served around 1-2pm and sweets around 4-4.30pm. For all participants we will provide, coffee, tea, juices, delicious lunch and sweats.

Attending the event

If you really want to attend this event, please send us an email at WIADbucharest@gmail.com and let us know your reasons why. Do not forget to include all your contact details. We'll come back to you with an answer as soon as possible. Thank you!


The 4th edition of World IA Day in Bucharest will be held at Cooper's Pub, the artsy and cozy new place in town located in the old city.


9:30 - 10.30

We'll have the chance to get to know each other, while having a good coffee and a delicious croissant. You'll also receive your badge and a nice surprise!

10.30 - 11.00
Welcome to WIAD2015

What better way to start a day about happiness, if not with an inspirational true story shared with us by Mr. Dumitru-Dorin Prunariu, Romania’s first astronaut and former President of the Association of Space Explorers. His life story is nothing but a strong proof that dreams, no matter how daring, can become reality.

Dumitru-Dorin Prunariu Dumitru-Dorin Prunariu Romania's First Astronaut
Andra Zaharia Andra Zaharia Presenter

11.00 - 11.50
Brands as Experiences

The process and secrets of how R/GA's approaches of Experience Design - the discipline that employs a 360 approach to how people experience brands and live with their products and services, is put in practice for well-known brands such as O2, Beats, Turkcell and many others.

Mark Lloyd-Ruck Mark Lloyd-Ruck Experience Design Director, R/GA London
Ilia Uvarov Ilia Uvarov Group Creative Director & Head of Experience Design, R/GA London

11.50 - 12.20
Carrefour Online - The Interface with a New Breed of Consumers

Sharing the stories and learnings behind the design of the user interface of Carrefour Online, one of the most active e-commerce players in Romania.

Stefan Iarca Stefan Iarca Country Head POSSIBLE

12.20 - 13.00
Creating Content for People Bombarded with Content

Stories about designing stories for the web, from the creators of the webcomic Fredo & Pid'Jin.

Eugen Erhan Eugen Erhan Graphic Designer, Fredo & Pid'Jin
Tudor Muscalu Tudor Muscalu User Experience Designer, Adobe Romania

13.00 - 14.00
Lunch Break

Thanks to our local organizers and partners, all participants will be invited to a delicious lunch prepared with happiness by Copper's Chef. Coffee, juices, water and tea are included. If you feel like having a cold beer or a nice glass of wine, that you'll need cover from your own pocket.

14:00 - 14.40
A Tiny Bit of Happiness in Healthcare

Patient happiness (on the long and the short term) is the goal of medical care. May this be a pleasant medical visit or a successful treatment, sometimes to solve big problems we have to look at the tiny things that get lost in such a complex architecture. A brief case study on the main Romanian medical networks, which tries to find where the tiny bits of happiness are getting lost too easy.

Adrian Iacomi Adrian Iacomi Senior Project Manager & UX, Cactus Ideas

14:40 - 15:20
Architecting Doctors' Happiness

Behind the Scenes a Soon to Be Launched Romanian Telemedicine Project. A first-time-ever case study on how digital strategists, UX designers, doctors, technologists and daring entrepreneurs joined forces to launch a telemedicine project aiming to reshape for the better the healthcare services in Romania.

Dan Niculae Dan Niculae Founder & General Manager, Panacle
Macrina Damian Macrina Damian UX Designer, Panacle

15:20 - 16:00
Content Stories and Multiple Personality Brands

There are some of us who know content comes in different shapes and sizes, yet not all brands are aware of this reality. These are the kind of brands Raluca and Alexandra have been helping by working together for the last four years and teaching them how to create appropriate content for their digital channels and how to manage it. On February 21st, they will talk about six multiple personality brands and how they communicate on their online channels.

Alexandra Enachescu Alexandra Enachescu Chief Content Engineer
Raluca Bailescu Raluca Bailescu Managing Partner, MakeSense

16:00 - 16:30
Coffee Break

Of course there will be coffee, juices, tea and water... but we have not forgotten the desert!

16:30 - 17:10
From Green to Magenta

You think you know a story, but you only know how it ends. To get to the heart of the story, you have to go back to the beginning. (King Henry VIII, The Tudors TV Series) That's a perfect motto for Telekom case study Grapefruit UX team will share with you for the first time. It's the whole story of a project developed in almost two years, involved dozens of people and thousands documentation pages.

Ciprian Boiciuc Ciprian Boiciuc User Experience Designer, Grapefruit
Alecsandru Grigoriu Alecsandru Grigoriu Lead Designer, Grapefruit

17:10 - 18:00
Panel Discussion

With Andra's help will find out more from our special guests about use experience, information architecture and all sorts of challenges that come along when developing digital projects.

Eugen Erhan Eugen Erhan Graphic Designer, Fredo & Pid'Jin
Tudor Muscalu Tudor Muscalu User Experience Designer, Adobe Romania
Andra Zaharia Andra Zaharia Presenter
Adrian Iacomi Adrian Iacomi Senior Project Manager & UX, Cactus Ideas
Alecsandru Grigoriu Alecsandru Grigoriu Lead Designer, Grapefruit
Mark Lloyd-Ruck Mark Lloyd-Ruck Experience Design Director, R/GA London
Ilia Uvarov Ilia Uvarov Group Creative Director & Head of Experience Design, R/GA London

18.00 - 18:15
Sharing Happiness

Our local and global sponsors made sure all participants coming at WIAD2015 Bucharest we'll go home with some really nice goodies.

Rosenfeld Media — 1 full digital library
Axure — 1 Axure Pro license
User Testing — 1 package of 10 user tests
Justinmind — 1 perpetual license
Peter Morville, Intertwingled — 2 books
Kristina Halvorson & Melissa Rach, Content Strategy for the Web — 2 books
Margot Bloomstein, Content Strategy at Work — 2 books
Moleskine Smart Notebooks, Creative Cloud Connected - 2 items
Moleskine Notebooks, Hobbit edition — 3 items

In addition, all participants at WIAD2015 Bucharest will receive:
UIE — 60-day access to the All You Can Learn library for all attendees
Proto.io — 60-day "Freelancer" level subscription for all attendees; 50% off any plan for all attendees

18.15 - 19:30

Time to relax, have a drink, get to know people you haven't had a chance to meet or catch up with those you haven't seen in a while. Everybody is invited!


Lucian Stroie Lucian Stroie

Made Possible By Our Generous Sponsors

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  marriott sponsor   ronsenfeld sponsor   balsamiq sponsor  
  axure sponsor   user testing sponsor   all you can learn sponsor  
     protoio sponsor   all you can learn sponsor   

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